TikTok has grown immensely in popularity in recent years, and it's not just for making funny videos. The app is also helping small businesses get more exposure and reach a larger audience.
No one can say that TikTok is a fad or just for kids. The app has over 800 million active users and is one of the most downloaded apps in the world.
But what makes TikTok stand out is its engagement. The app is incredibly addictive, and users spend an average of 52 minutes on it per day.
This is good news for businesses because it means that they have a captive audience that is willing to watch their videos.
Capture the power of TikTok's search engine
People search for all sorts of things on TikTok, from funny videos to product reviews. So this presents an excellent opportunity for businesses to be found by potential customers who are already interested in what they have to offer.
But how do you ensure that the right people see your videos? The key is to understand how TikTok's search engine works.
The app uses algorithms and human curation to decide which videos are shown in the For You section. This is the section of the app where users are shown videos that TikTok thinks they'll find interesting.
There are a few things you can do to make sure that as many people are seeing your videos as possible:
1) Use Keywords in Your Title
TikTok's search engine relies heavily on keywords to decide which videos to show users. Including relevant keywords in your title is essential if you want your videos to be seen by people searching for those keywords.
2) Use Popular Hashtags
Hashtags are another vital way to ensure the right people see your videos. When you use popular hashtags, your videos will be shown to people who are searching for those hashtags.
3) Use TikTok's Advertising Platform
TikTok offers a self-serve advertising platform that allows businesses to place ads on the app. This is a great way to get your videos in front of potential customers who are already interested in what you have to offer.
4) Collaborate with Popular TikTokers
One of the best ways to get your videos seen by a larger audience is by collaborating with popular TikTokers. When you collaborate with someone who has a large following, their followers will also be exposed to your videos.
5) Use TikTok's Analytics
TikTok offers analytics that shows you how your videos are performing. This information can be incredibly valuable in understanding what types of videos resonate with your audience.
TikTok gives small businesses a level playing field against the big boys
You might think that big businesses have the upper hand in marketing on TikTok. But that's not the case. In fact, TikTok gives small businesses a level playing field against the big boys.
The app's algorithms don't favour videos from big brands, and users are just as likely to watch a video from a small business as they are to watch a video from a large one.
This level playing field is partly due to the fact that TikTok is still a relatively new platform. But it's also because the app is designed to be personal and authentic.
Unlike other social media platforms, which big brands often overrun, TikTok is a place where users go to connect with real people. This makes it the perfect place for small businesses to connect with potential customers.
The bottom line is that TikTok is a potent marketing tool for small businesses. You're missing out on a big opportunity if you're not using the app to market your business.