Case study - Haighs Bakery
Which Phil: Phil 2500 / 3x Phil 300“We have more than halved the time to weigh out our ingredients for the bake at home recipe box since we installed the Scayl weighing machines" Adam Haigh - Haighs Bakery
Haighs Bakery based in Guiseley, Leeds, has been a family run bakery since 1950. Originally retailing through Haighs own high street stores, there has been a strategic change in business direction over the past 15 years to selling direct to ‘catering’ outlets on a wholesale basis.
As far as possible everything is made from scratch – as they try to avoid the use of premixes. They use top quality ingredients, not necessarily the cheapest, and today sell to over 350 wholesale customers throughout Yorkshire, serviced by their own delivery vans.
Due to the UK lockdown and global Covid-19 crisis, business for the bakery was drying up and they lost 90% overnight. So, the team put their heads together and decided to launch a Bakery Box on Facebook. Demand for the box took off, as parents were keen to teach children how to bake cakes.
Sales grew beyond what the business expected forcing them to cap orders and turn away business.
Haighs got in touch with Scayl and said if we could deliver a Phil 300 that day, they would order. So, we accepted the challenge and delivered the machine, which they had up and running the same day.
The machine allowed them to double capacity, but, as demand grew, Haighs contacted Scayl a few days later and placed an order for a further two Phil 300 machines. They were now running a much quicker production schedule, but, it was not enough, so they came back again to order a bigger Phil 2500 to pack flour.
Thanks to the machines, the bakery has now been able to accept nearly 500% more orders, than if they had been packing by hand. It has also meant they can continue to grow the Covid-19 crisis and promote their new online product range.