Case study - BRUU The Gourmet Tea Club
Like many great entrepreneurial adventures, BRUU tea club was started to solve the owner’s own problem, a love of loose leaf tea, but nowhere to source high-grade loose tea blends. So BRUU was launched with one mission in mind - to make it easier for tea lovers to try and discover the finest quality tea leaves around, blended with only the most natural ingredients available. The natural step was to offer this to customers on a tea club subscription service, with 3 individually packaged teas to try each month.
With BRUU really taking off the small team of 5 were working tirelessly keeping up with customer demand. Each subscription box included three different teas, each individually weighed and hand packed. The amount of time taken to do this was problem enough, irrespective of the loss of product due to wastage, and lack of accuracy due to human error.
“In the early days we had about 200 orders to dispatch, we were roping in friends and family to help us because weighing the tea all by hand was taking so long, we didn't get finished until gone 11 most nights on a dispatch.”BRUU had to weigh loose tea into bags of 7-14 grams using the traditional methods of scale, scoop, bag, funnel and tea. Each bag was placed on the scales and loose fine grade tea or a heavier leaf poured through a tiny spout into the bags. Not only was it messy but if not done quick enough the scales would time out and the weights would have to be checked.
With the team at BRUU realising that their company was only going to grow they began looking for an alternative to hand packing. Astonished to find that there was nothing on the market suitable for small companies that weren't going to cost them the earth, nor take up a vast amount of space in small premises.
“We realised that we just couldn't carry on packing the tea entirely by hand, it wasn't only the time it took, but also the wastage. We would spill the loose tea or become careless in packing the tea, often overfilling the packaging.”
With the same entrepreneurial drive that launched BRUU, the team set about finding their own solution and along came Phil. Initially designed to help BRUU pack their tea it quickly became apparent that other companies would too benefit from having their own Phil machine.
“Our machines are faster than packing by hand, more accurate and help speed up production. We went from a team of 5 packing 200 teas in 2 nights to a team of 1 packing 500 teas in a night, it has helped reduce costs enormously and frees up time to concentrate on other areas of the business.”
All quotes by Anneka – Founder of BRUU
The story of Scayl began in 2015 when our sister company launched a tea club called BRUU. When they first started, they packed their teas by hand (clean ones of course!) but as they got bigger it was obvious that they needed to speed up production in order to really scale their business.
However, for BRUU, solving this problem proved more complex than they had initially anticipated. Third-party packing specialists were costly and meant they would lose touch with their products whilst the machines available on the market were geared towards companies that had higher volumes, significant capital to invest, lots of space and in-house engineers to keep them running.
So BRUU decided to develop its own machine and in 2015 started using the first model, called the Phil 500, which increased production by 90% and reduced waste by 35%.
Soon after BRUU contacted a few companies to tell them about the machine and within a few hours secured a handful of orders and the confidence to go out and create a business promoting the machines. Scayl was then born, on a mission to help businesses scale, grow and conquer and we haven't looked back since!
Scayl now supplies filling machines and other services to companies around the world, helping them to speed up their production, reduce waste, improve efficiency and food hygiene.