Don’t just survive, thrive
The current Covid-19 pandemic has left all of us shaken. Its assault on our country’s economy has caused many proud business owners to be either significantly in debt, or, have to, unfortunately, close shop. It’s a dark time for all of us, but darkness is only present in the absence of light.
Evidently the business industry is shifting dramatically, from the historic impersonal industry to what could only now be considered as, an individualistic industry built upon a platform of electronic developments. So, as the times change so should your businesses. Notice the evolution of the consumer industry and revolutionise your business alongside it; new business expansion comes with an ocean of opportunities and ideas.
The best way, we recommend, to evolve your business is to ensure it has a web presence. The implicated quarantine scheme has caused for a dramatic spike in online consumer-ship, therefore, expanding your business to the online platform not only increases your visibility but also, your access to new excited customers.
If you already maintain a position within the online market, perhaps turn your attention to your presence within the social media world too. Figures show that social media usage has increased vigorously around the globe. Platforms such as Instagram and Facebook allow a business to freely advertise and target customers. This is highly beneficial if your business aims itself towards the more digital native fraction of society.
If you’re unsure as to how to adapt your business to the current changing climate then have a read of our Haighs Bakery case study. With our helping handing, they’ve managed to not only keep their business afloat but develop it to the best it's ever been.
Whatever you do, don't stand still and hope things will go back to normal. You need to adapt to the new environment, change with the times and continue to make your products and services relevant.